A setup fee, paid once, for building your site and back office around your products. Then a subscription that keeps it all running — monthly, or yearly with two months free. That is the whole price list.
MonthlyYearly 2 months free
01
Foundation
A professional online presence, and a smoother way for people to order.
€39/ month
or €390 a year — two months free
+ €390 setup, paid once
A custom-branded ordering website
Every order arrives in WhatsApp, pre-filled and ready to confirm
Your products, prices and photos, in your currency
Delivery zones and fees added to the order automatically
Opening days and hours, in your time zone
Hosting, uptime and content updates handled for you
A 30-minute walkthrough the day you go live, and a one-page guide
Support on WhatsApp, usually within a working day
Pause for up to one month a year — nothing is deleted
You sell to order and you send people a price list, a link, or nothing at all.
02
Operations
Orders are coming in and stock is getting hard to track.
€79/ month
or €790 a year — two months free
+ €890 setup, paid once
Everything in Foundation, plus
A private app: catalog, stock and sales in one place, on your phone
Your recipes, so stock comes off by itself as orders come in
What is running low, and what to buy first
Change a price, add a product or close a day, from your phone
Priority support: usually a few hours, not a day
A full hour of walkthrough, plus a follow-up session within 90 days
Pause for up to two months a year
You're turning orders away, or saying yes and finding out later you can't.
03
Complete
Most popular
The full system: the one that took months to build and prove.
€149/ month
or €1,490 a year — two months free
+ €1,690 setup, paid once
Everything in Operations, plus
Real accounting: true profit, and what is actually left in the bank
Customer records and loyalty, built automatically from every order
Orders pasted from WhatsApp are read and filled in for you
Daily production limits, so you never overcommit your kitchen
A live link between site and app: full days close themselves
Automatic daily backups, and a restore that has been tested
A review of your numbers with me every quarter
Two hours of walkthrough, then two refresher sessions every year
Pause for up to three months a year
You want to know what you actually earn, and stop guessing.
04
Signature
A brand and a presence people remember, in your city and beyond.
€249/ month
or €2,490 a year — two months free
+ €3,200 setup, paid once
Everything in Complete, plus
Full visual identity: colours, type, and a sticker set illustrated for you
An Instagram content system and a ready-to-post launch series
Ad campaign setup, plus Google Business and local search
The brand kit, yours to hand to anyone who works with you
A monthly call: your numbers, your content, and what to do next
Walkthrough sessions whenever you need them, for as long as you stay
The system works and now you want to be known.
Four questions, about thirty seconds
Which level fits you?
Answer honestly. The point is to land where your business is today — not on the biggest box. You can always move up later, and pay only the difference.
Start at Foundation.You need to be findable and easy to order from, before anything else. Foundation gives you the site and the orders in WhatsApp — and you move up whenever the kitchen starts to strain.Start at Operations.The orders are already coming. What you are missing is the back office: your stock moving by itself, and your prices and days in your own hand.Complete is the one.You are past the point where a site alone helps. Complete is what tells you the truth about your numbers and stops you saying yes to a day you cannot bake.Signature.The system is the easy part for you — what you want is to be known. Signature is everything in Complete, plus the brand, the content and the campaigns, with me on the phone every month.
Two payments, never more: a setup fee once, then a subscription — monthly, or yearly with two months free. Never both at the same time.
What you actually pay in your first year
What you actually pay
Level
Paying monthly
Paying yearly
Foundation€390 setup, then €39 a month
€858first year
€780saves €78
Operations€890 setup, then €79 a month
€1,838first year
€1,680saves €158
Complete€1,690 setup, then €149 a month
€3,478first year
€3,180saves €298
Signature€3,200 setup, then €249 a month
€6,188first year
€5,690saves €498
After the first year, only the subscription remains: from €39 a month, or €390 a year.
30
Live in 30 days, or your setup fee back.
Your ordering site is live within 30 days of me receiving your menu, prices and photos. If it is not, I refund the setup fee in full. No small print.
The clock starts when I have everything
Not when you say yes. The 30 days count from the day your menu, prices, photos, delivery zones, hours, WhatsApp number and currency are all in my hands. I tell you the exact day it starts.
Your subscription starts when you go live
Never before. You do not pay a monthly fee for a site that is still being built.
"Live" means a real order reaches you
Your site on its address, your products with your prices, and an order placed on it landing in your WhatsApp, pre-filled. Not a preview link.
The things I never charge extra for
Included at every level
A private setup
Your own site, app and database. Nothing shared, nothing pooled with any other business.
Your data stays yours
Products, recipes, customers, orders, sales history. Export all of it, any time.
Your currency, your time zone
Set once, for you, wherever you bake.
One setup fee, paid once
Move up a level any time and pay only the difference.
Cancel any month
No long-term contract. Pay yearly and get two months free.
A real person to talk to
On WhatsApp. The one who built it.
Each level contains everything in the one before it. Moving up costs only the difference in setup.
Every line, side by side
What you get
Foundation€39 / mo
Operations€79 / mo
Complete€149 / mo
Signature€249 / mo
New in Foundation
A custom-branded ordering website
Included
Included
Included
Included
Every order arrives in WhatsApp, pre-filled and ready to confirm
Included
Included
Included
Included
Your products, prices and photos, in your currency
Included
Included
Included
Included
Delivery zones and fees added to the order automatically
Included
Included
Included
Included
Opening days and hours, in your time zone
Included
Included
Included
Included
Hosting, uptime and content updates handled for you
Included
Included
Included
Included
A 30-minute walkthrough the day you go live, and a one-page guide
Included
Included
Included
Included
Support on WhatsApp, usually within a working day
Included
Included
Included
Included
Pause for up to one month a year — nothing is deleted
Included
Included
Included
Included
New in Operations
A private app: catalog, stock and sales in one place, on your phone
Not included–
Included
Included
Included
Your recipes, so stock comes off by itself as orders come in
Not included–
Included
Included
Included
What is running low, and what to buy first
Not included–
Included
Included
Included
Change a price, add a product or close a day, from your phone
Not included–
Included
Included
Included
Priority support: usually a few hours, not a day
Not included–
Included
Included
Included
A full hour of walkthrough, plus a follow-up session within 90 days
Not included–
Included
Included
Included
Pause for up to two months a year
Not included–
Included
Included
Included
New in Complete
Real accounting: true profit, and what is actually left in the bank
Not included–
Not included–
Included
Included
Customer records and loyalty, built automatically from every order
Not included–
Not included–
Included
Included
Orders pasted from WhatsApp are read and filled in for you
Not included–
Not included–
Included
Included
Daily production limits, so you never overcommit your kitchen
Not included–
Not included–
Included
Included
A live link between site and app: full days close themselves
Not included–
Not included–
Included
Included
Automatic daily backups, and a restore that has been tested
Not included–
Not included–
Included
Included
A review of your numbers with me every quarter
Not included–
Not included–
Included
Included
Two hours of walkthrough, then two refresher sessions every year
Not included–
Not included–
Included
Included
Pause for up to three months a year
Not included–
Not included–
Included
Included
New in Signature
Full visual identity: colours, type, and a sticker set illustrated for you
Not included–
Not included–
Not included–
Included
An Instagram content system and a ready-to-post launch series
Not included–
Not included–
Not included–
Included
Ad campaign setup, plus Google Business and local search
Not included–
Not included–
Not included–
Included
The brand kit, yours to hand to anyone who works with you
Not included–
Not included–
Not included–
Included
A monthly call: your numbers, your content, and what to do next
Not included–
Not included–
Not included–
Included
Walkthrough sessions whenever you need them, for as long as you stay
Not included–
Not included–
Not included–
Included
The details
Billing
Monthly, cancel anytime, no long-term contract. Pay yearly and get two months free. Prices in euros.
Moving up
Any time. You pay only the difference in setup between the level you are on and the one you move to, and the new subscription starts from then.
Your setup
Every client gets a fully separate, private site, app and backend. Nothing shared, nothing pooled with any other business.
Not included
More walkthrough time than your level includes
Every level includes walkthrough time, and it grows as you move up. Beyond that, an extra 45-minute session is €90.
Your advertising budget
Signature covers strategy and campaign structure, not the money that goes to Instagram or Google.
The Signature sticker set
Illustrated individually for each client, and quoted separately.
A custom domain name
About €10–15 a year, paid directly to the registrar. I set it up for you.
Questions about money
€79 a month, setup €890, or €790 a year — do I pay both?
No — never both. There are two payments, and only two. The setup fee, paid once when we start. Then the subscription, which is either €79 every month OR €790 once a year — and €790 is ten months' worth, so paying yearly gives you two months free. You choose one or the other. The pricing page shows the first-year total both ways.
Why is there a setup fee at all?
Because the first month is where the real work is: your products, prices, photos, delivery zones and hours go into the system, your site and back office are built around them, and everything is tested before you go live. The subscription pays for running it afterwards — hosting, updates, backups, support — not for building it. Charging setup separately is what keeps the monthly price low.
What does “you only pay the difference in setup” mean?
Say you start at Foundation, setup €390, and six months later you want Operations, setup €890. You pay €500 — the difference — and your subscription goes from €39 to €79. You never pay setup twice for the same work.
Is my advertising budget included?
No. Signature covers ad strategy and campaign structure — the setting-up — but the money that goes to Instagram or Google is yours and is paid by you. The Signature sticker set is illustrated individually and quoted separately, and a custom domain costs about €10–15 a year direct from the registrar.
Not sure which level?
Tell me about your business and I will help you pick the right level. Thirty minutes, free, no pitch. You get a written recommendation afterwards.