It started with a real problem
My wife makes cakes to order at home in Doha, in small batches, six days a week. The orders came in through WhatsApp. The stock lived in her head. And neither of us could have told you, honestly, what a month actually earned.
So I built the thing that was missing
A site that takes orders and sends them straight into WhatsApp, where her customers already were. Then a private app for the stock, the schedule and the real numbers. Then the accounting that turns "money came in" into "this is what is left".
Then reality broke it, repeatedly
A price changed and rewrote last month. A photo covered the text on one phone and not another. A box promised a cake it no longer contained. Every one of those became a rule, and an automated check that makes sure it never happens again. There are 3,400+ of them now.
That is what is for sale
Not an idea, not a demo. The app that survived all of it, kept running for you. The mistakes are already caught — you get the version that comes after them.
I built this for my own family first.
A.Point Advisory builds and runs Merkhet — not an agency, not a template shop. One product, proved in a real business every day, the same for everyone who uses it.
The proof is public.
It sells in Qatari riyals, delivers across Doha, works six days a week and closes on Friday. Browse it like a customer — but please do not send a test order. It is a real business.
What we will never do.
Sell you hours
There is no hourly rate here. You buy a system and a result, at a price you can read before we speak.
Build one-offs
The system is the product. If what you need would help every business on it, it goes into the system and everyone gets it. If it is only for you, it is quoted separately.
Discount to win you
Not for anyone, not for a second brand, not to go faster. What is free is the call, the recommendation, and the guarantee.
Invent a testimonial
There is one client so far, and it is my own family. When there are more, you will hear their words, not mine.
Hold your data hostage
Export it whenever you like. If you leave, we hand over everything.
Use your customers as a demo
Never. The shop shown on this site is fictional, and every number in it is sample data.
Who you would be working with
Samer Amgira
Builds and runs the system. The person who answers your messages.
Paris — La Défense
Want to talk?
Tell me about your business. Thirty minutes, free, no pitch. You get a written recommendation afterwards.
WhatsApp is always open. Sign-up isn't open yet: the list is how you get in first.